Mobile Monday Singapore presents: The M-Factor!

What does it take to sell to: Coca-Cola, Unilever, P&G, Ogilvy and Google?!! Go ahead, you have 5 minutes!!

Witness the ultimate quick burn elevator pitch from industry innovators looking to shake up our mundane World of shopping with mobile services that might make traditional businesses burst into song! This MoMo will feature a fresh slant with a 'power panel' of judges (actually genuine buyers) calling the shots in real time as vendors give them the "vision thing" -- and try to put some real "M" into Singapore's everyday retail life...

Your host/MC: Colin Miles 'the master of elimination' will provide a shoulder to cry on for those that don't make the cut.

[Colin is himself a Judge for the GSMA Mobile Awards at the Mobile World Congress Barcelona 2012].

NEW: Special Guest Judge: Mr Ken Mandel, Managing Director, Asia Pacific, Buddy Media!!

Our Glamorous and Brave Contestants:

1. Pointpal: Get the Points! http://www.pointpal.sg/
2. Yoose: the hyper-local mobile ad network! http://yoose.com/
3. Lobang Club: Singaporeans helping each other find better prices!http://www.lobangclub.com/
4. Fitness Buffet - The all you can eat ‘buffet of fitness’ vouchers. http://www.fitness-buffet.com/

Our stellar panel of top-rated Judges:

1. Rahul Welde: Vice President, Media, Unilever
2. Marco Gavin: P&G Asia Beauty & Grooming Digital Marketing Manager
3. Pawan Bahuguna Regional Business Director: OgilvyOne
4. Christian Cadeo, Head of Mobile, Google Southeast Asia
5. Leonardo O'Grady, Asia Pacific Director Sparkling & Activation Platforms at The Coca-Cola Company

At the end of the live performances, the Judges will deliberate and impart some choice words of wisdom - whilst the audience will also be invited to vote [thru twitter] to select which contestant is most likely to succeed thanks to having the "M-Factor"!


**

Dear guests: sorry for the last minute let down, but due to overwhelming demand and the massive potential over capacity (and security plus health and safety risks)  we need to have another level of qualification for those wishing to attend this event. 

We definitely need people to be able to vote on twitter -- and as such -- follow @MFactor2012 -- or they can't qualify for entry as a priority guest. Facebook is not a guarantee for registration this time around our humble apologies for that. 

There will be significant security downstairs and registration desks to try to manage people. You will note that roughly 380 have kindly said YES and we only have space for 200. No more. 

Please accept our sincere apologies for this logistics challenge -- and do your best to get in the first 200 slots on twitter (@MFactor2012). We had presumed people we're reading their feeds, until someone mentioned they didn't actually read them as such!

Once again, we are very sorry and we seek your patient understanding on behalf of the MoMo Singapore Committee. Thank you so much for your MASSIVE support!

There should be another event in April! :-)

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MobileMonday Singapore Presents HTCdev Event - Monday 12 Dec (Upstairs@Harry's)

HTC is a global leader in mobile innovation and design. Its developer program, HTCdev, is designed to support developers worldwide by providing them with resources to facilitate the development of ideas and applications – as well as making it easy to connect with each other and tap into the global community for advice and information. 

Great applications can exponentially improve the mobile experience, irrespective of platform and hardware specification. HTCdev is your place to go to for inspiration as you set out to maximize the potential of HTC devices.

MobileMonday Singapore is excited to be hosting HTCdev event in Singapore!  Come listen and learn to what HTCdev can offer you.  We will also be giving away an HTC device to a lucky winner, so bring your business cards! 

Date: Monday 12 December 2011

Time: 6pm-9pm

Venue: Upstairs@Harry's (Boat Quay)

REGISTER HERE NOW!

MobileMonday Singapore - What's Up World

Update: What a Really Great Evening

- Many Thanks to Everyone!

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You are invited to the upcoming MobileMonday Singapore networking party, Monday June 20th, 6pm at The Rupee Room by Harry's @ Clarke Quay. This event will be "The" kick-off mixer for the annual CommunicAsia 2011 tradeshow and this year we're proudly sponsored by Nokia and SingTel. We expect reps from both supporters to be on-hand for an interesting What's Up World - Flash Talk exchange to really engage with the assembled community.

Delegates will get to meet and mingle with visitors coming to Singapore, including Mobile Monday APAC chapter founders along with many international mobile attendees, who will be in-town for the conference. Tell a friend.. bring your smartphone.. have a few drinks and plenty Mo'fun.. 8-)

Attendance is free, however advance registration is required, so book soon as it will be over-subscribed! Register here now!

6.00pm - Pre-networking

7.15pm - What's Up World - Flash Talks

8.00pm - Cocktail, Buffet, Drinks and Networking Party

9.00pm - Ends, unless you're still thirsty!

See you all again real soon...

As we're a Supporting Organisation and wanted to make sure & note this iChallenge Campaign = Cash + Fame!

Sponsors

MoMo Co-op with MMA Forum Event in Singapore

The 2011 MMA Forum Singapore brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. They gather here to learn, network and exchange ideas with an unrivaled group of presenters tackling the topic: Consumers Are Mobile: Are you? The event will address four key aspects of this challenge and explore how Consumer Centric Engagement can deliver value to brands and marketers. Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers but the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Learn more about the diverse options mobile presents to ensure a maximally effective campaign.

We are thrilled to co-op with MMA on their upcoming Forum event, running from May 3-5th in Singapore. Mobile Monday members are entitled to a 20% discount with promo code: P21317MMY via Advance Registration. For more information download the event brochure. See You There!

A few key sessions include:

• The New Rules of Engagement with Digital and Mobile Consumers: The climate has changed for brands - how is Unilever responding to the changing consumer and marketing landscape?

• The Consumer Perspective on Mobile Advertising and its Impact on mCommerce: This presentation will look at the data to understand the consumer and their usage, habits and sentiment around mobile advertising and its impact on mCommerce.

• Multiplying the Advertising Effect with Enhanced Sensitive Targeting Power: Insight and relevance of the privacy debate supported by evidence of increased revenue by adding targeting filters to mobile campaigns.

• How to Integrate Mobile Marketing into the Carrier Business: Hear a success story of building a mobile marketing business of $100 million, where the permission database contains 1/3rd of the total subscriber base.

Check out the Full Agenda Here

New at the MMA Forum this year: The Pitch!

Some things you just can’t explain in words. No amount of brochures or signage can replace the moment when someone sees your technology JUST WORK. That’s what The Pitch is for. Convince us that you have something really different, really new, really unusual to show off, and we’ll give you six minutes on stage in front of the MMA Forum audience. More Details Here

Be A Part of the Mobile Experience Lab

Nothing sells like success. The Mobile Experience Lab is an interactive way for attendees to hear from the industry’s thought leaders, experience successful mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy. Each mobile campaign features a station that provides attendees with an interactive, hands-on opportunity to experience the campaign from an end user’s perspective.

Participation – each station will receive:

• Table for demonstration
• Each table will have 1 table top sign with your logo, printed by the MMA

• One Exhibitor pass so your company can staff the demonstration table

• Additional passes or an upgrade to a full Forum pass can be purchased

Located amongst the exhibit tables, the Experience Lab is a way for attendees to interact with each company and campaign in an approachable way. The MMA hand-selects the most innovative mobile campaigns to be featured in this exclusive opportunity. For details, contact forum@mmaglobal.com

Mobile Merriment!

Where: Le Noir, Clarke Quay
When: Monday, 13 December 2010
Conditions: First 100 guests who bring in their confirmation slips get free flow!!
Theme: Mobile Merriment!

It's been a landmark year for all things Mobile...and it's time to make merry on Santa's behalf...so, let's have some Mobile Merriment!

Brought to you in a neatly wrapped-up Xmas gift from your warm and cuddly co-sponsors InMobi and Rice Communications. Whether you want a killer Mobile Advertising campaign in your company Christmas stocking -- or an insight into the value of Communications, you can be sure that Christmas will come early for the mobile industry in Singapore.

See you all there...!

REGISTER